A new feature of Popular Science‘s print identity is called Car Disrupted. It is an analysis of ground-breaking automotive innovation. Imagine sci-fi becoming reality. The client wanted to transition this imprint into a digital product known as an Enhanced Editorial Feature; essentially a microsite with lots of HTML bells and whistles like parallax transitions. To better pitch the idea I was tasked with creating an animated concept of the feature. This included a custom animated header, graphic creation, and UI simulation.