A popular feature of Field & Stream‘s print identity is called Deer Camp. It is a day-in-the-life exploration of what goes into an authentic deer hunting trip. The client wanted to transition this imprint into a digital product known as an Enhanced Editorial Feature; essentially a microsite with lots of HTML bells and whistles like parallax transitions. To better pitch the idea I was tasked with creating an animated concept of the feature. This included a custom animated header, graphic creation, and UI simulation.